The Problem

The individual brands operating under the parent company have been using disjointed digital solutions that do not offer a unified view of customer data and lack the capability to present multi-brand solutions. This has resulted in inconsistent user experiences across different brands, missed opportunities for cross-selling, and limited customer engagement through digital channels. Additionally, the existing digital solutions were not designed for scalability in a multi-country setting.

Our Solution

We consolidated multiple brands into a unified Salesforce Commerce Cloud B2B solution, ensuring a consistent and engaging user experience. This approach enabled the client to leverage the potential of multi-brand opportunities and encourage greater customer engagement through digital channels. The plan is to enhance customer loyalty by providing modern 24/7 customer service and nurturing client relationships through the implementation of Salesforce CRM.